Triathlon Industry Conference
Monday 9th December

The inaugural Triathlon Industry Conference (TIC24) will be held in conjunction with The Running Conference at Loughborough University, UK.

Taking place on Monday 9th December 2024, TIC24 will be a single-day conference for Triathlon Industry Association (TIA) members only.

TIC24 is being run alongside the Running Industry Alliance (RIA) established annual members event, The Running Conference (8th to10th December).

This gives an opportunity for TIC24 attendees to network with the triathlon industry, as well as the wider run industry on site at the The Running Conference.

Be part of the first Triathlon Industry Conference. JOIN TIA and get involved.

**NO ACCESS TO THE TRIATHLON CONFERENCE WITHOUT THE CORRECT TICKET / LANYARD ACCESS**

Championing Collective Growth

The inaugural Triathlon Industry Conference (TIC24) will bring together all industry stakeholders to address the challenges and opportunities facing triathlon in a post-pandemic era.

The conference will be based on series of panel sessions – leveraging a theme of “dialogue not monologue” – and interspersed with plenty of networking opportunities.

The full conference program and speakers will be unveiled soon. Sessions will cover:

The state of the industry
Understanding the athlete
Speed networking & collaboration
Community growth: coaching, clubs, charity
Facing challenges: where next for triathlon?

TIC24 HOST | Annie Emmerson

Monday 9th December

10:15am to 11:15am | Arrival to Holywell Park Conference Centre for access badge collection, coffee, social networking, and opening remarks, starting The Triathlon Conference TIC24

11:15am to 12:00pm | Panel: The State of the Triathlon Industry

  • Ruth Daniels, CEO: British Triathlon Federation

  • Iain Hamilton, Founder: The Outlaw

  • Dean Jackson, Founder: HUUB

  • Gary Roethenbaugh, Founder: MultiSport Research

A panel exploring trends in Triathlon participation, setting the scene for the conference.
Discussion on the highs and lows of triathlon over the years.
Addressing issues from a governing body, event and brand perspective.
Perspectives on latest TIA Research into the UK Triathlon Market.

12:00 to 12:45 | Panel: Reaching the Audience

  • Panel details to be unveiled soon

A panel delving into media and social strategies to reach your audience.
Panellist details coming soon.

12:45 to 13:15 | Coffee Break and Networking
Short pre-lunch coffee break, allowing for round-up of themes from morning session as well as informal networking and meet-ups

13:15 to 13:45 | Lunch in The Restaurant

Full hot and cold lunch options in The Restaurant, please ensure you complete any specific dietary requirements when you register for your ticket access to TIC24.

13:45 to 14:30 | Speed Networking

Speed networking session to enable contacts to be made, and to facilitate inter-industry collaboration opportunities.

14:30 to 15:15 | Panel: Growing the Community

  • Panel to be unveiled soon

A panel focusing on three key touchpoints for the triathlon community: coaches, clubs and charities.
Exploring the key touchpoints to bolster the reach of triathlon.
Panellist details coming soon.

15:15 to 15:30 | Coffee & Networking

Short coffee break, allowing for informal networking and meet-ups.

15:30 to 16:15 | Innovation & Sustainability

  • Panel to be unveiled soon

A panel focusing on the role of triathlon as a hub for innovation in endurance sport.
Exploring the importance of sustainability when driving innovation.
Panellist details coming soon.

16:15 to 16:45 | Where Next for Triathlon?

  • Panel to be unveiled soon

A panel discussion and call to action for all conference delegates.
Discussing how to face challenges together as an industry and community, to kick-start growth for triathlon.
Panellist details coming soon.

16:45 to 17:00 | Closing Remarks

Final discussion on future objectives and next steps.

Triathlon Industry Association Members (TIA) JOIN Running Industry Alliance (RIA) Members for an Evening of Industry Celebration with Run-Connectivity!

New Concept Evening 6:00pm to 10:30pm – further details to be announced.

6:00pm Happy Hour and drinks supported by ERDINGER Alkoholfrei.

7:00pm Dinner in The Restaurant with plenty of time for catch ups, conversations, and great food.

8:30pm to 10:30pm More exciting details to be announced soon!

10:30pm Evening begins to close

Post-event Anyone staying at Burleigh Court Hotel or The Link Hotel will find attendees meeting in the bar at these hotels to continue conversations.